23 Years on the Woy Woy Peninsula. What's changed?
When Bay Optical first opened its doors in Ettalong Beach back in 2003, eye care looked a little different. Lens technology, testing equipment, and even the way we think about everyday things like screen time and sun exposure have all moved on significantly, and we've moved with them.
Twenty-three years on, we're still right here on the Woy Woy Peninsula, and we thought it was worth taking a moment to look back at what's changed, what hasn't, and why that history matters when you're choosing who looks after your eyes.
A Familiar Face You Can Trust
At the centre of Bay Optical is Simon Della Vedova, our therapeutically qualified optometrist with more than 20 years of clinical experience. That kind of longevity means Simon isn't just testing your eyes, he's often watching how they change over years, sometimes decades, building a real picture of your eye health rather than a single snapshot.
He's backed by a team that's grown alongside the practice: Bill and Ally bring years of hands-on experience to every fitting and consultation, and Hope, our newest team member, is bringing fresh energy while learning the ropes from a genuinely experienced crew. It's the kind of mix that makes a local practice work, deep expertise paired with people who are still excited to be part of it.
What's Changed Since 2003
A lot, actually. Some of the biggest shifts we've seen from behind the chair:
- Lens technology has come a long way. Progressive and occupational lenses have evolved from fairly basic multifocal designs into precision-engineered options built around how people actually use their eyes today, including lenses specifically designed for screen and desk work, something that barely existed as a category in 2003.
- Screens are everywhere. Back when we opened, computer use was mostly confined to a desktop at work. Now it's phones, laptops, tablets and TVs, often all in the same hour. Digital eye strain wasn't really a conversation two decades ago, now it's one of the most common things we discuss with patients.
- Testing technology is more precise. Diagnostic equipment has advanced considerably, letting us pick up on subtle changes in eye health earlier than we could in the early 2000s.
- UV awareness has grown. Sun protection for the eyes, not just sunglasses as a style choice, but genuine UV protection — is something we talk about far more today, particularly given how much time locals spend outdoors here on the Coast.
What Hasn't Changed
Some things we've deliberately kept the same. We're still an independent, local practice, not a franchise chasing volume. We still take the time to properly understand what each patient needs, rather than rushing people through. And we're still right here in Ettalong Beach, serving the same peninsula community we started with.
Here for the Next Chapter
Eye care will keep evolving, new lens technologies, new ways of understanding eye health, new challenges as the way we live keeps changing. But the reason Bay Optical has been part of this community for 23 years hasn't changed: it's about genuine care, real expertise, and knowing the people we're looking after.
If it's been a while since your last eye test, or you're curious about how lens technology has moved on since you were last fitted, drop into Bay Optical in Ettalong Beach, we'd love to catch up and see how we can help.
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